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Milwaukee's downtown lakefront is home to some of the most well-recognized landmarks in the city and represents one of downtown’s most popular and recognized paths to explore. Start your 5k journey with the World famous Milwaukee Art Museum building designed by Santiago Calatrava as your backdrop. Don’t miss the opportunity to join us for this unforgettable experience as you run along the beautiful shores of Lake Michigan.

The Course / Course Map



  • Packet Pickup (Time & Location e-mailed to registered athletes) 

  • All athletes are encouraged to pick up their packet, race shirt and number prior to the morning in order to avoid longer wait times.

  • Participants will be encouraged to share “Your Story” at Packet Pickup uploaded to our URUN4 YouTube Channel.



  • 7:30am         Day of Packet Pickup

  • 8:40am        Check Presentation to Children’s Hospital

  • 8:50am        Race Day Instructions

  • 8:55am        National Anthem

  • 9:00am        Race Start (Runners)

  • 9:05am        Race Start (Walkers)


Event Start Location: Veterans Park, 1010 N Lincoln Memorial Dr, Milwaukee, WI 53202

Parking & Directions

Information Coming Soon.

Hotels & Restaurants

Information Coming Soon.

Who will you Empower?

Who do URun4?  We want to hear your story and feature you on our website! 

Record your video, upload it to YouTube and e-mail us the link! 

Frequently Asked Questions

Information Coming Soon.


Connecting on an emotional level with people while they Run With Purpose.  

URUN4 offers an opportunity to emotionally connect your brand with a unique set of customers who share in celebrating personal accomplishments, while remembering those who inspire them.  Direct Sponsorship inquiries to

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